Sunday, 17 July 2011

The biggest, baddest Doctor Who monster...

Doctor Who BBC Worldwide's biggest-selling TV show internationally
The Guardian
Tuesday 12 July 2011

Along with brands including Top Gear, Lonely Planet and BBC Earth, Dr Who helps commercial arm earn £308m in revenue

Doctor Who was BBC Worldwide's biggest-selling TV show internationally last year and, along with brands including Top Gear, Lonely Planet, the international version of Strictly Come Dancing and BBC Earth, helped earn more than £300m in revenue.

The exploitation of everything from TV programmes to live events, DVDs and magazines for the five BBC power brands raked in £308.1m in revenue for BBC Worldwide, the corporation's commercial arm, in the year to the end of March.

This represented a 12.6% year-on-year revenue increase for the elite group of brands, which will be soon be joined by Walking with Dinosaurs. These brands accounted for 27% of the total £1.16bn revenues BBC Worldwide made last year. BBC Worldwide said that 45% of its total sales now come from just 12 brands.

The top five individual TV series sold internationally by BBC Worldwide in the year to the end of March were Doctor Who series five, the debut series of Sherlock, the 15th and 16th series of Top Gear, and Human Planet.

The Doctor Who franchise made the biggest value leap last year with revenue climbing 49%, thanks to significant growth in the US. BBC Worldwide has seen a 45% increase in DVD and download-to-own sales, with Doctor Who the third-biggest seller in the US iTunes chart behind Mad Men and Glee.

Sales also increased in Europe, moving the revenue mix to 50% from outside the UK. In the previous year 70% of revenues had come from sales of Doctor Who DVDs and merchandise in its home market.


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